| Heartland rockers Hinder back with 2nd album |
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The group is perhaps best known for its ballad "Lips of an Angel," which peaked at No. 3 on the Billboard Hot 100 and Adult Top 40 charts. But label executive Tom Mackay said success in the rock genre is Hinder's first priority. "We have to remember where our bread is buttered," Mackay said. "They are a rock act. If we have crossover success, then that's great." Drummer Cody Hanson said the success of "Extreme Behavior" gave the band confidence while writing. "We definitely didn't make a duplicate record," he said. "It's different, but it's definitely still us." The album will be promoted through a series of campaigns that reflect the band's personality, which Mackay described as "big, extreme and over the top." While details are still coming together, Hinder hopes to invade Las Vegas for a full-scale promotion during the weekend prior to the album's release. The group will also work extensively with mobile partners, hoping to add to the ringtone records it broke with singles from "Extreme Behavior." Hinder is currently on the road with 3 Doors Down and Staind until late September and will headline the Jagermeister tour in October. Mackay said extensive stints overseas are in the works as well. "There is a lot of international buzz, and the band is excited to get there," he said. "If this band is home for more than 10 days in the next two years, then something's wrong."       
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